The Leading Ladies of Economic Development
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Embracing Technology in Your Economic Development Strategy │Beka Burton

January 19th, 2024

About the Episode

Many communities want to attract the greatest and most well-known high-tech companies. But, do they have the capacity to retain them? Would they even be a good fit for their communities? How would they know? Beka Burton from the Community and Economic Development Initiative of KY (CEDIK) breaks down the importance of embracing technology as an opportunity to fill data intelligence gaps to strengthen your economic development strategy.

Join Beka and Kaycee as they dive into business intelligence data platforms and how to discover and explore data that can drive informed decision-making within your organization and business community. Beka shares her insight into CEDIK's technology-based resources for Kentucky practitioners and leaders and how they impact business development strategies.

Key Takeaways

  • Utilize the resources (yes, even the free resources), people, and organizations in your network to embrace technology to make better informed decisions as a practitioner.

  • Dig deep with your business community to determine what the gaps are in technology accessibility and what resources, products, and data are available to protect and enhance their business intelligence.

  • Collaborate with your community's communication coordinators; narrow down the output for more effective communication with your business community.

Quotables

"...making technology work for you instead of having you work with technology."

"...it's finding the volunteer within the community It's able to dedicate time and managing some of these relationships with the businesses."

"We want to remove those barriers for access for great technology."

"...is it really helpful if all I need is a Phillips head screwdriver, and you just keep giving me a hammer? No. I mean, will I get the job done? A hundred percent yes."

"... businesses expand and stay because they feel cared for."

"Communities that embrace technology are a lot more resilient in the face of challenges."

"It's important that we're challenged by others across different backgrounds, with different ethnicities, with different professional and personal experiences."

Resouces & Links